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Who Needs Event Planners?
Life and Style Daily
December 21, 2020
3 min

Once upon a time, an event planner was just known as a wedding planner, and the hiring of one was exclusive to weddings. Those days are over.

Event planning has been growing rapidly and now applies to any kind of event, not just weddings. According to the U.S. Bureau of Labor and Statistics, this industry is projected to grow 8% from 2019 to 2029 --- a greater 10-year average than other occupations.

However, besides large companies and couples about to get married, getting the services of an event planner still seems unthinkable for people. Who needs event planners anyway?

With that in mind, let’s discuss the different people that might benefit from event planning services:

Business Owners

It might not seem like it, but business owners work as hard as their employees. According to a survey, it’s not uncommon for entrepreneurs to log 50 hours or more in a week. If a business owner needs to plan a major event like the grand opening of a store or a Christmas party, there might not be enough time to handle all the details.

Instead of taking care of the event decor, catering, and music, it would be wiser to get somebody with expertise in dealing with all of these tasks. That leaves entrepreneurs to concentrate on growing their businesses.

Single Parents

In 2019, there were 11 million single-parent families with children who are minors in the United States. Of these families, 80% are single mothers.

With limited time to do everything around the house --- job, chores, and taking care of their kids, asking a single mom to plan an event like a birthday party might be a little too much. Plus, kids have a particular preference that single moms might not understand. Hiring somebody to plan an event is the way to go here. You can have time to enjoy the event without worrying about event hosting, catering, music, entertainment, and the mountain of dishes that need to be washed.


Hosting a charity dinner might have to raise money as its primary objective, but you still have to entertain your donors for the night. You can’t just invite them to a lifeless party and expect them to shell out the big bucks. Clearly, there is a need to hire an event planner to take care of all the details, such as finding a suitable venue rental, food, event hosting, etc.

According to a recent survey, 56% of donors regularly attend fundraising events. That’s why if you want people to attend your fundraising events regularly, you should show people a good time. That means providing good food, suitable entertainment, and a good venue.

Brides Organizing their Wedding

It’s not easy organizing a wedding, especially when the bride is left to do everything by herself. Believe it or not, 40% of brides do all the planning themselves. However, organizing such an important event carries a lot of pressure on it. It’s not uncommon for these women to feel so much pressure that they couldn’t enjoy the greatest moment of their lives.

Hiring an event planner takes a big burden off the shoulders of these brides. Of course, the decisions still stay with the couple getting married, but they can leave the nitty-gritty to the planner. The couple can decide on things such as the wedding theme, the reception venue, the wedding cake, the dress, the flowers, guest seating, etc.

Trade Fair Organizers

Nothing screams event planning more than trade shows. Many of these shows involve so many people that it’s a nightmare to try to plan one on your own and still have time to sleep. An event planner might come in handy to book the trade fair’s venue, organize the booths for each participant, take care of the cleanup, etc. Remember, trade shows sometimes last for days.

Saying “I do” to Event Planners

The main benefit of having event planners is their expertise and experience, not the cost. If you’re experienced in planning events, you’ll agree that getting someone to organize an event for you is worth every penny. You’ll have relaxation, peace of mind, and the freedom to allocate your time to other things. I’d say it’s worth it.

Thinking of getting your event a website? Read ”8 Great Reasons to Have an Event Website” to learn more.

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