Sharing short videos on social media is a new trend in marketing.

Today, major brands and even small businesses use videos to promote their products or services and reach out to their community.

With more people getting access to mobile devices that can play videos and faster Internet speeds, expect the popularity of video as a marketing tool will keep rising in the next few years.

Videos are the Future of Marketing

Videos often attract our attention and communicate with us so that no blog posts or paid ads can. When executed properly, videos can deliver their message to the audience in just a few seconds.

Moreover, people are spending more time watching videos whenever they go online. Tthe average Internet user will spend 100 minutes each day watching videos online.

The good news is that anyone can create meaningful video content even with a simple setup. Furthermore, everyone who has a smartphone or tablet can make a simple video. If you are not confident in your video shooting skills, you can always hire a video production team.

This article will guide you in posting a video from your device on a social media page.

The Ideal Video for Social Media Marketing

Short videos are considered to be the most effective for social media. These visuals often last anywhere between a few seconds and up to three minutes, depending on the platform.

The content of the native video can also vary greatly based on the objective you have in mind. You can use them to show your audience things like:

• Revealing a new product or service
• A behind the scenes look at your business
• Showcasing a recent event held by your company
• Helping them solve the problem through your product or service
• Update your audience of changes coming to your business

How to Upload Your Video to Facebook

Facebook offers different types of native videos you can upload. It could range from 500 pixels wide Facebook Messenger ads to gargantuan Facebook 360 video with a 5120 x 2560 pixels resolution.

The regular Facebook feed videos, which is the preferred format for marketing purposes, must have the following specifications:

• A resolution of at least 1080 x 1080 pixels
• Must have a GIF, MOV, or MP4 format
• An H.264 compression, fixed frame rate, square pixels, progressive scan settings with a 128 kbps + stereo AAC audio compression
• The video file’s size must not exceed 4 GB, and the video length must not be longer than 240 minutes.

Uploading the video is also pretty straightforward. You can upload it through your Business’ Facebook Page Timeline and add certain elements like the video title and custom thumbnail.

How to Upload Your Video to Youtube

Youtube recommends that users upload videos close to the original resolution and aspect ratio not to lose the videos’ quality. They also cover more video formats such as MPEG4, MP4, WMV, FLV, WebM, 3GPP. AVI.

Most videos on this platform’s recommended size are anywhere between 426 x 240 pixels and 3840 by 2160 pixels. It must also have the following specifications:

• An aspect ratio of 4:3 or 16:9
• An H.264 video codec and AAC-LC audio with a 48 kHz or a 96 kHz sample rate.
• Frame rates must follow common denominations such as 24, 30, 48, 50, and 60 FPS.
• The video file’s size must not exceed 128 GB, and the video must not be longer than 12 hours.

To upload a Youtube video, you must first have a Google account and access to Youtube Studio. It’s also quite straightforward, much like Facebook.

How to Upload Your Video to LinkedIn

If your target audience is professionals and job seekers, it’s best to use an employment service like LinkedIn. You can also make a LinkedIn video ad campaign and launch a Sponsored Content campaign to reach more people.

LinkedIn has different video orientations such as square, landscape, and vertical. Below are some of the requirements of LinkedIn for native videos:

• The video must have an aspect ratio of 16:9, 1:1, or 9:16
• Square videos must have a resolution between 360 x 360 pixels up to 1920 x1920 pixels; landscape videos must have 640 x 360 pixels up to 1920 x 1080 pixels, and vertical videos must have 360 x 640 pixels up to 1080 x 1920 pixels
• It must have an MP4 format with a recommended frame rate of 30 FPS
• The file size must not exceed 200 MB, and the video should not be longer than 30 minutes

To upload a video, head to your Homepage and click Share an idea, article, photo, or video. Next, click the video icon and upload the video you want to highlight on your page.

How to Upload Your Video to Instagram

Unlike other platforms where videos last indefinitely, this social media platform uses 15-second videos called Instagram Stories that disappear 24 hours. You can also use Instagram video feeds which are excellent for GIFs and Boomerangs.

Recently, Instagram also added Reels which promotes short clips anywhere between 15 to 30 seconds. Below are some of the recommended specs for Instagram Stories.

• The video must have a 9:16 or 16:9 to 4:5 aspect ratio.
• The minimum resolution must be 450 to 800 pixels and up to 1080 x 1920 pixels for the best quality.
• Recommended formats include .MP4 and. MOV with a maximum frame rate of 30 FPS. H.264 compression, progressive scan, and 128 kps+ stereo AAC audio compression are also advised.
• The maximum file size is 30 MB, and the video should not be longer than 120 seconds.

To upload your video, you need to go to your Instagram profile and click IGTV. Click Upload and select the video you want to share. You can also add a title, description, and other elements to the video.

Want to up your social media game? Read ”5 Social Media Growth Strategies for Your Business” to learn more.