At this point, you know that SEO marketing for SaaS companies can boost your online visibility. However, it is a strategy that requires time, effort, and marketing dollars.
The question now is, is it worth it?
Here are some of the many reasons why investing in a robust SaaS SEO strategy is a good idea:
SaaS SEO is mostly content-driven. It means that the more relevant articles, infographics, and other resources you post, the more visitors you draw to your website.
If you do it right, SEO can bring you consistent growth in traffic from month to month. It is quite predictable, and you can count on it to deliver positive results.
Another thing that you have to understand about this strategy is that it also has compounding effects. Everything that you do builds on what you have already done before, so you reap the benefits even as your business expands.
In other words, once your SEO strategy is up and running, you can expect scalable and exponential growth.
If you integrate paid ads into your marketing efforts, every single click that leads to your website will cost you. The more clicks you get, the more you pay, and that is just how this channel works.
While paid media is a good tool to add to your marketing strategy, it is not sustainable. Instead, it will drive your cost-per-acquisition, and it is something that will only get worse over time.
In addition, paid ads won’t be as effective once you have reached audiences who are likely to make a purchase. There is a saturation point beyond which any amount of money you spend on ads will not generate enough results to justify the cost.
SaaS SEO will succeed where paid ads fail. SEO might require a lot of investment up front, but once it is in place, it will continue to reduce your cost-per-acquisition over time.
As mentioned above, posting high-quality content consistently is the cornerstone of a good SaaS SEO strategy. Of course, this approach demands a lot of time and energy, but it is something that is worth investing in for many reasons.
One of the many ways that you can use your content to drum up business is to reach potential customers in other channels with it.
For instance, you can promote a very informative article as a part of your social media marketing strategy. You can do the same for email marketing or backlink building.
By reaching a broader audience, you can generate more leads, have more opportunities to convert, and boost your sales.
A big part of SaaS SEO is optimizing your content so it is not only more informative but also easier to find. This strategy is helpful in a number of ways.
First, it increases your website’s search rankings, which puts your brand in front of your target audience ahead of the competition. Second, people will find your content more helpful, which enhances user experience and encourages brand loyalty.
As a result, your website becomes an effective marketing material on its own. It is like an online billboard that draws more visitors in and converts them into paying customers.