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Asos Online Review: Yay or Nay?
Life and Style Daily
April 01, 2020
3 min

Are independent brands and vintage boutiques your thing?

What sets apart Asos Online is its unique product range, from vintage 90s sportswear of brands like Tommy Hilfiger and Champion to edgy designs from various boutiques and artisanal jewellery.

We’ll also find which Asos bridal gown is so popular --- it sold over so many times, just in 2020.

In addition, this retailer has huge sales despite not having the lowest price for the same item.

Let’s check their reviews and what websites are saying about them.

What You Need to Know About Asos Online

In 2010, British retailer Asos Online launched its marketplace. There were 20 sellers at that time. Today, there’re 1,000 sellers all over the globe for unique pieces and one-off treasures.

The main goal of Asos Online is to provide an independent and vintage fashion fix through a platform, supporting exceptional talent and independent fashion boutiques.

Loungewear drove the sales this 2020, where there’s a surge in demand for jewelry and loungewear such as jumpers (+421%), womenswear hoodies (+119%) and sweatshirts (+166%).

In 2021, ASOS had officially bought Arcadia brands high-street retailer Topshop, Miss Selfridge, Topman, and HIIT.

What do Asos Online sell?

Asos Online or Asos Marketplace sells Topshop, HIIT, and Miss Selfridge. With over 1,000 shops, a huge assortment of high-quality clothing, shoes, and accessories are meticulously categorized for women or men.

For example, some products are categorized by product through activewear, co-ords, coats & jackets, designer, dresses, trousers & leggings, etc.

Customers can also shop through body fit (ASOS Curve & Plus Size, Maternity, Petite, or Tall for women) (Plus Size or Tall for men) or by edit (Holiday, Modest Fashion, Responsible edit, Wedding, Workwear).

Some vintage clothes include brands like Ghost Vintage, where you’ll see slim-fit Levis, 60s Hobo Bag, mini leather skirts, plaid tie tops, and a 70s smock dress.

Another brand is the ASOS MADE IN KENYA, where there are many colorful prints you can choose from, from jersey tie front top in splodge prints, floral print cami tops, to cropped legging in check prints.

Are the Asos Online Products Selling?

With sales growth of 10% per quarter this 2020, due to the surge of at-home comfort wear (loungewear), Asos was able to cover the entire $400 million price tag of Arcadia brands with cash.

Acquiring Topshop was a wise investment. From 2014 to 2020, Asos’ international revenue quadrupled --- with half of it coming from the U.S. and Germany.

Asos Marketplace has a consistent sales growth. Almost four years prior, marketing experts attributed Asos’ growth with its practical tactics, achieving a 32% sales growth. The study has listed some strategies on how this online retailer was able to compete in an increasingly crowded marketplace effectively.

1. Trend is a top priority

2. Price is a backseat consideration than cost.

3. There’re reliable products at the core of Asos (i.e., Tommy Hilfiger shirts and tees for men, own-brand blue and black denim for men and women, Nike, Birkenstocks, and Converse footwear).

4. Partitioning discounted product than continuous cuts into an outlet section where it’s more visible.

5. Asos focuses its innovation and marketing on women (who’re most likely to buy).

6. There’s a large-scale Asos’ own-brand assortment (i.e., different sizes, brands).

What Asos Online reviews say

In Trust Pilot, Asos had a rating of 1.9 out of 5. Complaints were mostly on how long the delivery was. In Knoji, however, Asos had a 4.2 rating out of 5.

One of the best-selling categories in Asos Marketplace is the Asos Bridal Collection. In particular, the bohemian-inspired Sophia Dress sold over 14,000 times in 2020.

The dress, which costs €160, has a gorgeous skirt, sweetheart neckline, a semi-open back, and short lace sleeves. Many are impressed by the excellent quality of the dress. The dress, according to many satisfied customers, is the most beautiful part.

Asos Online: Yay or Nay?

A Yay. Asos is all about self-expression --- to be you without any judgement. The large assortment of their clothes promotes a healthy body image, nonconforming to any stereotypes.

With one of the most effective marketing strategies, Asos has an “always in beta” philosophy, where the company is constantly improving (from free delivery to innovative style match technology).

Most complaints are problems with delivery. As a huge plus, Asos’ customer service replies to queries fast. Increasing sales is a sign of more customers being satisfied. Buying online from this British retailer of high-quality outfits and footwear is worth your time.

Looking for another review? Read ”Eloquii Jewelry Review: Is it Worth the Hype?” to learn more.


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